When Porter's generic strategies are not enough: complementary strategies for turnaround situations
نویسندگان
چکیده
منابع مشابه
When Porter ’ s generic strategies are not enough : Complementary strategies for turnaround situations
Porter’s generic strategy matrix, which highlights cost leadership, differentiation and focus as the three basic choices for firms, has dominated corporate competitive strategy for the last thirty years. According to this model, a venture can choose how it wants to compete, based on the match between its type of competitive advantage and the market target pursued, as the key determinants of cho...
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ژورنال
عنوان ژورنال: Journal of Business Strategy
سال: 2008
ISSN: 0275-6668
DOI: 10.1108/02756660810917200